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Feedly has launched a new monthly AdSense-powered ad program that promises a better UX for publishers. The aim is to simplify the process of providing AdSense ads to Feedly users without them ever leaving the app. Previously, publishers could only monetize their Feedly feeds by offering AdSense ads when users right-clicked on an article or clicked through to another site. But that left publishers with no clear way to display an ad within the context of the article they had created, which resulted in frustrating UX. To address that issue, Feedly now offers a few different options for publishers. Publishers can have a Feedly publisher tab visible in their app, or they can place an ad banner at the bottom of the app. Publishers can then monetize those ads either through Feedly's SDK or with Google's DoubleClick. Publishing an article through Feedly and placing an AdSense ad can also work in reverse. Feedly says that publishers will be able to create a tab that will only show AdSense ads, which publishers can monetize using Feedly's ad SDK. Because publishers have control over how they display ads and the contextual context they are placed in, they can take advantage of Feedly's NativeAd interface. That interface is designed to reduce the friction involved in the creation and placement of ads, as publishers won't have to worry about UI and UX. "Publishers should be able to get maximum benefit for their efforts," says Shubham Jain, the Feedly product manager who created the new feature. "Feedly's goal is to deliver an ad experience that is easy to understand and makes the experience more seamless." Feedly's approach is an interesting one, since Google says its primary goal is to help publishers monetize their content with more contextual ads. But that means that publishers who have invested a lot of time and resources in their UI and UX have to decide whether the need for AdSense is worth it. Akash Jain, director of product management at Google, says that Feedly's ad offering addresses that challenge by giving publishers the ability to turn their Feedly pages into mini-interstitials. So publishers can continue to create innovative, dynamic pages, but with a visual overlay, so they can offer contextual ads to users as they're reading and interacting with their Feedly content. May Interest You: New cars come equipped with safety systems. But how about all the other cars that are more than a year old? No worries... There are plenty of car safety features that are available, affordably, for ALL cars, not just new ones. See products that are available for YOUR
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